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Brand intelligence, built by strategists

Brand intelligence for everything you make.

Our strategists turn your brand strategy into intelligence your whole team can use. Marque plans the content, writes the briefs and posts, finds and resizes the files, and checks every piece before it goes out, with who signed it off on record.Our strategists turn your brand strategy into intelligence your whole team can use. Marque plans, briefs, writes, finds, resizes and checks every piece, with who signed it off on record.

Apply for the pilot
Try it on a line
  • Stored in London, UK
  • Never used to train models
  • A named person signs off
Marque at work: a content plan, a check and a sign-off
A content plan marked On-brand.Ask Marque marks a mortgage post Off-brand, with three numbered notes.Signed offBrand lead approved the fixed version, 10:42On the record, with the reading it passed.

Who it is for

  • In-house brand and marketing teams
  • Charities and public bodies
  • Small businesses and founders
  • Agencies

The problem

Your guidelines got written. Most of the work never reads them.

Your strategy sits in a PDF. The work comes from many writers, agencies and chatbots, and each reads it differently, if at all.

Marque reads your strategy for them, on every piece, before it goes out.

Marque reads your strategy for every writer, agency and chatbot, on every piece, before it goes out.

Your brand, written down

Strategy, not just style.

Big+Bold’s strategists write your brand down with you, in six parts: the Intelligence Architecture. Not a template, and not a prompt. Ask Marque checks every piece against all six, so a line can be well written and still be wrong for you.

How this differs from a general chatbot

  1. 01 Positioning Core

    What you stand for

    Member-owned, local, steady.

  2. 02 Audience Matrix

    Who you speak to

    First-time buyers, savers over 55.

  3. 03 Messaging Hierarchy

    What you say first

    Ownership before rates.

  4. 04 Tone Codex

    How you sound

    Warm, plain, never pushy.

  5. 05 Red Lines

    What you never say

    “Guaranteed returns”

  6. 06 Evaluation Criteria

    What good looks like

    Clear, true, ends on a plain ask.

All six, every piece

Ask Marque

Send any work. It comes back marked against your brand: what is off, why, and the fix.

An Ask Marque result: an Off-brand verdict, the post with each change marked and numbered, and the reason for every note.

The examples are Northlight Mutual’s, a made-up building society.

What you get, from day one

One brain for all your brand work.

Every job below works from the same written-down brand, and every draft arrives with Ask Marque’s notes. 113 functions in all; here are the main ones.

113 functions

functions, from claims checks to brand books. Each one has an example.

See all 113 functions

Try it, no sign-up

Same words. Different brand. Different verdict.

A line can be well written and still be wrong for a brand. Pick one of three made-up brands, then read one line against each. Nothing you type is kept.

Pick a brand

All three are fictional brands, made up to show Marque.

Northlight Mutual

Stands for
Member-owned savings and mortgages. Steady, plain and local.
Sounds
  • Warm
  • Plain
  • Steady
Never
  • Never promises guaranteed returns.
  • Never uses pressure: no “last chance”, no “act now”.
Read for
Established savers, 55 and over

Up to 400 characters. 0 of 400.

Or tap an example

Your words are sent to Anthropic’s language model to be read. We do not keep them.

To be read against Northlight Mutual, for established savers, 55 and over

Your verdict shows here.

Type a line or tap an example, then read it.

How it works

Three steps. Then every piece.

  1. The big+bold logo on a slatted wooden wall in Big+Bold’s office, above a red sideboard with the B Corp and Living Wage plaques and the IRENE blocks.

    We write your brand down.

    Our strategists audit what you already know and write it down as rules Marque can check. No guidelines yet? We start from scratch with you. You review it and sign it off.

  2. A Northlight Mutual post, a made-up building society’s, with “Last chance, Ends Friday” on it and the line “Your first home starts here.”, before it is checked.

    Your team makes and checks.

    Plan, brief, write and resize in Marque, or bring work made anywhere. Marque marks what is off-brand, says why, and fixes it in one press.

  3. A piece waiting for its approver: who sent it and their note, Sign off and Send back buttons, and Ask Marque’s On-brand verdict beneath.

    A person signs it off.

    Marque keeps the record of who approved what, and when. We review your brand with you every quarter, so it stays current.

How we set it up

See it in 40 seconds

Marque (say “mark”) reads every piece against your strategy, before it goes out.

Watch the film40 seconds, with sound

Your brand guidelines got written. Most of the work never reads them. Marque does. Big+Bold’s strategists turn your strategy, not just your style, into rules Marque can check. Then every post, page and PDF is checked before it goes out. A draft that is off-brand is shown where and why, and fixed in one press. A named person signs it off, dated, on the record.

Your files are found, your content planned, your briefs written, all from your strategy: 113 functions, live and in the pilot. Marque. Brand intelligence. Your brand strategy, in every piece of work. Apply for the pilot.

A camera operator films an Aston Villa player under studio lights on the Xapo Bank shoot.

Who is behind it

Built by Big+Bold.

Marque is software built by Big+Bold, a brand and creative agency in Belfast and Dublin.

We’re Northern Ireland’s first Certified B Corp™ agency, with a founding team drawn from McCann Worldgroup and AV Browne.

The strategists who write your brand down are the ones who built the tool that reads it.

See Big+Bold’s work

  • B CorpCertified
  • 100+Years of brand strategy between us
  • 2Offices, Belfast and Dublin

Who you work with

Strategy isn’t a phase that precedes the creative work. It’s the thing that makes the creative work mean something.

  • Dearbhla BoyleStrategy Director
  • David NurseManaging Director

Photographs: bigandbold.com (opens in a new tab)

The pilot

Make your marque.

Apply for the pilot
Who it’s for
A small group of organisations that work closely with Big+Bold.
How it starts
A conversation. Then Big+Bold’s strategists build your brand profile with you and test Marque on your own work.
What you get
Everything marked ‘Live from day one’ is yours from the start. Everything marked ‘In the pilot’ arrives during the pilot, as it is ready.
Questions first?
Read the eight we’re asked most

Questions

  • What is Marque?

    Brand intelligence software. Big+Bold’s strategists set it up with you, writing your brand down as rules, then review it with you every quarter. Your teams sign in to check work against those rules before it ships, and to find the files they need.

  • Do we need a brand guidelines document?

    No. If you have one, we start there. If you don’t, Big+Bold’s strategists work out your brand with you and write it down. Either way, the written brand is what Marque checks against.

  • Does Marque write for us?

    Yes, if you want it to. Marque drafts briefs, social posts for UK audiences and longer copy such as newsletters, in your brand’s voice. Ask Marque checks every draft before you see it. People decide what goes out.

  • Does Marque decide what goes out?

    No. Marque advises and people decide. Nothing Marque makes reaches you before Ask Marque has checked it, and Marque never approves anything. Sign-off lets a named person approve each piece.

  • What happens to our data?

    Only your organisation’s users and Big+Bold can see your content. Files are stored privately, in London, UK. We don’t use your content to train models, and you keep all rights in it. Your templates and brand kit are never shared with another client. Read how we handle your data.

  • How is this different from pasting our guidelines into a chatbot?

    A chatbot gives general advice. Marque checks work against your own brand profile, which Big+Bold’s strategists build and test with you. See the comparison with a general chatbot.

  • What does it cost?

    Pilot places are by application. A pilot is a trial of Marque on your own work, free unless your pilot agreement sets a fee. After the pilot, Marque is priced by seats and monthly credits, set for each client. Prices are set out in your order form.

  • How do we get started?

    Apply for the pilot. It starts with a conversation. If it’s a fit, we build your brand profile with you and test Marque on your own content. Then your teams check their work against your brand before it ships.